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The platform is rolling out a updated setting that allows them to lessen the volume of artificial intelligence-produced videos appearing in their streams. This step comes as the platform announced that it now features more than 1 billion content made with AI.

Trial and Implementation

This change is in a pilot phase over the next few weeks before a widespread rollout. This shift coincides with a rise in content created by AI, spurred by recent content generation software.

The Broader AI Trend

Recent reports that approximately a tenth of the quickest rising channels on a competing service exclusively feature AI-generated videos. A considerable share of this material is classified as mass-produced AI material, a phrase for poor-quality, mass-produced content that is typically nonsensical or bizarre.

Our research shows that many people enjoy content produced via AI tools, including digital art to science explainers, and we aim to give people the option to see more or less of that, based on their own likes,” commented a spokesperson.

Volume and Proportions

The platform announced that there are currently 1.3 billion videos on its service tagged as made with AI. Collectively, over 100 million media items are submitted to the platform each day, making clips made by AI a limited portion of its complete catalog.

User Control Features

Viewers will be able to decrease or raise the volume of AI-generated videos they view by accessing the “manage topic” option in the application and picking “AI-generated content”. Other topics that are already be adjusted under the filter include politics, clothing, beauty, and choreography.

AI Disclosure Rules

Its rules require creators to tag convincing AI-made content, and it bans harmful AI impersonations of well-known individuals or critical incidents. Any realistic AI-generated clip that is not labeled can be removed under its user guidelines.

In addition, the platform will henceforth add an “AI-made” tag to content made using its proprietary AI systems, or flagged by an collaborative effort for identifying AI-generated material. This measure is intended to deter users from trying to evade the labeling process.

Responsible AI Funding

The company is also launching a $2m AI literacy fund for specialists and organizations to develop informative material about responsible artificial intelligence. This initiative will support charitable organizations specializing in teaching coding and technology.

Moderation Strategy

TikTok has defended its content review process, during discussion over intentions to make redundant hundreds of review team members in the UK. It is planning to cut 439 jobs in its content moderation department in the UK capital, with worker representatives and online safety experts voicing alarm that humans are being replaced by machine-led review.

A company official stated that human moderation would still have a role, but artificial intelligence can shield workers by removing the most harmful content before it is viewed by humans. The company stated a notable drop in shocking and graphic content reviewed by safety staff over the last 12 months due to intervention by its AI tools.

It is vital to integrate staff and AI to ensure user safety,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as swiftly, which is where a lot of the machine support is making a difference operate efficiently.”